Hotel case study
Independent boutique hotels were being found through booking sites that flattened them into a price and a star rating.
Before Ukreate
- Discovery through OTAs
- Thin content
- Small teams
After Ukreate
- Stories, not listings
- 52 pieces of content
- 3.1× return
The challenge
Member properties needed authentic storytelling content to compete against OTA-driven discovery.
The solution
Matched 5 slow-travel micro-creators with SLH properties across Italy and Portugal for long-form stays.
Ukreate matched five slow-travel micro-creators with member properties across Italy and Portugal for long-form stays. Smaller audiences, but ones that book the kind of trip these hotels sell.
Each property agreed its own deliverables and usage rights, and every direct booking was traced back to the creator who drove it.
The results
- 290K
- Total Reach
- 52
- Deliverables
- 3.1×
- ROAS
