Hotel case study
Weekends looked after themselves. Tuesday to Thursday did not, and every discount the team tried taught guests to wait for the next one.
Before Ukreate
- Empty mid-week rooms
- Discounts that stuck
- Stock photography
After Ukreate
- Nights put to work
- Rates held
- 28 new assets
The challenge
Wanted to fill rooms during a slow mid-week period without discounting rates or training guests to wait for a deal.
The solution
Booked 3 creators for 2-night stays and a UGC-only content package targeting business travelers.
The hotel posted three mid-week stays on Ukreate and picked from creators who cover business travel. Each stay came with a UGC-only package, agreed before anyone checked in, so the content was made for the hotel’s own channels.
Every creator got a tracked link and a booking code. When guests booked through them, the stay showed up in the hotel’s dashboard with the creator’s name next to it.
The results
- 340K
- Total Reach
- 28
- Deliverables
- 6.2%
- Booking Rate
