Hyatt Regency opens its new rooftop to a full house

520K
Total Reach
89K
Booking Clicks
4.8%
Conversion

Hotel case study

A renovated rooftop pool and bar was weeks from opening, and the city did not know it existed yet.

Before Ukreate

  • A launch nobody knew about
  • No content of the space
  • Opening night uncertain

After Ukreate

  • 520K people reached
  • 89K booking clicks
  • A 4.8% conversion

The challenge

Launching a newly renovated rooftop pool & bar and needed buzz before the official opening.

The solution

Hosted 4 food & lifestyle creators for an exclusive pre-opening night with full rooftop access.

The hotel hosted four food and lifestyle creators for a private pre-opening night with the whole rooftop to themselves. Each had a tracked link to book a table or a room.

Because every click and booking was traced to a creator, the team could see which posts filled the opening weekend.

The results

520K
Total Reach
89K
Booking Clicks
4.8%
Conversion

The content

A few of the pieces the creators made during their stays. Hover over one to play it, or select it to watch with sound.

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