Hotel case study
The resort’s loyal guests already knew it. The travellers planning their first big trip did not, and they were finding hotels on social feeds, not in magazines.
Before Ukreate
- An older audience
- Little social presence
- Press-only launches
After Ukreate
- A new audience reached
- 45 pieces of content
- Featured in Condé Nast
The challenge
Wanted to reach younger luxury travelers discovering Aman for the first time.
The solution
Partnered with 2 adventure-luxury creators for immersive 4-night stays with full native posting rights.
Aman chose two creators who travel for adventure and stay somewhere beautiful at the end of the day. Each spent four nights on property with full native posting rights, so the content read as their own trip, not an advert.
The terms were set before arrival: the deliverables, the posting window and how the resort could reuse the work.
The results
- 1.2M
- Total Reach
- 45
- Deliverables
- Condé Nast
- Featured In
